Purpose of a Music Video

The purpose of a music video is to promote the bands/artists music and help increase revenue streams. A music video may also help create and portray a musicians star image and help them to create an identity, a third purpose a music video may serve is that it may create a narrative for the song and reflect the lyrics which are being performed. A music video may also serve the purpose of entertainment, for example if a song has a music video that is memorable people will start to like the song and will remember the song.